Tuesday, 17 May 2022
    020719, Charity

    Cats lead Generosity Ladder

    Geelong Cats supporters are kicking goals in another prestigious new scoreboard that ranks the most generous AFL fans, Mirage News reports.

    World Vision Australia has launched its first Ladder of Generosity, to uncover which AFL and NRL supporters are scoring big wins for charity – and those who need to lift their game.

    The inaugural survey found Geelong footy fans are digging the deepest to help those in need, spending with West Coast hot on their heels.

    The survey has been released to kick off the Big Impact Appeal (‘BIA’), World Vision’s campaign supporting one of the world’s largest food assistance programs, in partnership with the United Nations World Food Programme.

    “Every year World Vision conducts research into donor and giving trends across the charitable sector and this time we decided to throw in some fun questions to see what other traits our generous supporters have,” said Zane Kuramoto, World Vision’s Chief of Marketing.

    “We already know that some of the least affluent postcodes are among the most generous. So, we decided to dig a little deeper and find out what footy team they supported.

    “Unfortunately the Gold Coast Sun have dropped the ball on both the footy and generosity ladders, coming in at second last and last respectively.

    “But there’s still time for supporters to turn their game around and help people in vulnerable communities around the world.

    According to the research, (based on 10000 respondents) the most generous AFL supporters were Geelong fans, followed by West Coast. The Western Bulldogs were third. The Gold Coast Suns came in at the bottom of the ladder.

    In the NRL, the most generous supporters follow the Sea Eagles, followed by the Rabbitohs and then the Roosters. The New Zealand Warriors came in at the bottom of the ladder.


    Geelong Cats boast Australia’s most generous footy supporters (Mirage News)

    World Vision


    Paul Coster / Wikimedia / CCA 2.0