Winc's Social Agenda

Published on April 29, 2024
Winc's Social Agenda

Procurement Australia is proud to present our strategic partner Winc's new 'Social Agenda' and their 2024 progress report, where they dive into the importance of having an accountability to both people and the planet. 

Winc has made incredible consistent and sustainable change by implementing more efficient and sustainable ways of working, along with driving more value creation for their stakeholders in the areas of First Nations economic and social empowerment, safety, ethical sourcing and gender equality.

Winc has released their fourth published progress report, that documents the real and meaningful progress they have made in the following six key priority areas: 

  • Safe Work Practices
  • First Nations Peoples Support & Empowerment
  • Climate Change
  • Responsible Packaging / Management of Waste
  • Gender Equality
  • Ethical Sourcing

Join us below as we go through the results of each key area for 2023:


Winc area 1

Reduce Total Recordable Injury Frequency Rate (TRIFR*) to 5.0 or less. This is a 17% reduction in Winc's target versus 2022.


Achieved. As of December 2023, Winc's TRIFR was 5.0, which represents a strong 72% reduction since in April 2020. A TRIFR of 5.0 is best in class for their industry peer group. We remain vigilant to ensure the Winc team is well supported with training, that they are clear on our Lifesaving Rules and that feedback and reporting mechanisms are in place to maintain open lines of communication and corrective action to
address hazards.

*TRIFR: External medical treatment injuries per million hours worked on a rolling 12-month basis.


Winc area 2

Build the economic success of Mandura, a First Nations majority owned workplace supplies company, by winning customers contracts totalling at least $10 million by the end of 2023.


Mandura’s strong growth trajectory against a big goal has continued in 2024. As of the end of December 2023, Mandura has formally signed contracts to the value of $6.3M+ and has a
strong pipeline of prospective accounts to convert in 2024.

Throughout 2023, Mandura experienced week on week revenue growth as new customers came onboard. In its second full year of operation, returns to its First Nations
owners increased five-fold.


Primary Target 2

Deliver tangible support and change for young First Nations Australians by donating 20% of profits from Mandura to the Pauline E. McLeod Foundation. The donation target for 2023 was $170,000.


During 2023, $145,000 has been directly donated to the Pauline E. McLeod Foundation bringing the total donated to the Foundation since September 2021 to $177,000. This has enabled the Foundation to deliver real and sustainable social impact for young First Nations Australians in the areas of First Nations mental health, education and employment.


Primary Target 3

Make Winc a great place to work for First Nations Australians. Achieve and maintain First Nations representation in the Winc workforce at 3%.


As of the end of December 2023, First Nations representation in the Winc workforce is 2.4%, up from 1.1% in February 2021. Winc believes that empowerment and support for First Nations team members extends beyond their career with our company. Winc have been proud to support some of their First Nations team members who have been scouted to continue their career journey outside of Winc. Winc remain focused on creating new opportunities for more First Nations Peoples to join our organisation, where they will have access to the training, coaching and internal support to progress with careers and reach their full potential.


Winc Area 3

Reduce Scope 1 tonnes of CO2 emitted per million dollars of revenue by 5% by the end of 2023 achieving 2.1 tonnes or less.


Achieved and exceeded with an 18% reduction, three times the target. As of December 2023, the tonnes of Scope 1 CO2 emissions emitted per million dollars of revenue as a rolling three-month average has reduced to 1.8 tonnes.

This represents an impressive 40% reduction from the rolling three-month average of 3.0 tonnes which was recorded in September 2021. This major step change has been achieved by improving the efficiency of our distribution activities through fewer deliveries per order, strong availabilities, less out of
stocks and fewer customer returns.


Winc area 4

Redesign the packaging of a further 5% Winc Own Brand products to be more sustainable in 2023
to achieve a total of 10% of all Own Brand SKUs to be converted to more sustainable packaging.


Achieved and exceeded. As at the end of December 2023, the packaging of 229 SKUs has been redesigned to be more sustainable, which represents 11% of all Own Brand SKUs. In the second half of 2023, improvements have included:

  • Switched Teter Mek Acrylic Paint bottles from PVC to HDPE Virgin Pure Resin which is 100% recyclable.
  • Converted the tags and cartons of all Winc Access and Winc Ambition chairs from virgin materials to 100% recycled and recyclable materials.
  • Converted Winc Manilla Divider packaging from a virgin plastic polybag to a bag made from 30% post-consumer recycled content.
  • Upgraded the packaging of 42 different Winc branded products including chalk, chalk accessories, rubber bands, staples, calculators, fastener hooks and loops as well was whiteboard/blackboard dusters from virgin to FSC® Certified materials.

New packaging for 178 of these SKUs is now in market. The remaining will roll over as we sell through existing stock to minimise any further waste.


Primary Target 2

In Winc Operations increase the percentage of total waste that is diverted from landfill for recycling to 65% by the end of 2023 by volume.


Achieved and exceeded. As of the end of December 2023, the volume of waste diverted from landfill for recycling at Winc’s Distribution Centres was 74.6% (or 1,696 cubic metres) for the month, or 71.7% for the rolling 12-month average (all time high).


Winc Area 5-1

Maintain female/male representation in senior leadership between 45% and 55% of the pool.


Achieved and ongoing. As of December 2023, 50.8% of Winc senior leaders (first three levels of senior management) are female and 49.2% are male. Female representation is up from 42% in January 2021.

Our female leaders now join their male counterparts in performing senior roles across every function at Winc including Sales, Finance, Supply Chain, IT, HR, Customer Experience, Legal, Marketing, Category and Pricing.


Winc area 6-1

Ensure audit plans are delivered to manage risk.


  • 95% of Own Brand High and Medium risk sites have current independent audits in place and any audits outstanding have either been booked or completed as of February 2024.

  • 96% of suppliers, including Low risk sites, have completed their annual Self-Assessment Questionnaire to verify their risk status. We are working closely with the remaining 4% to
    support them to complete their self-assessment.


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