Tuesday, 9 August 2022

    Adelaide women break taboo

    Two young South Australian entrepreneurs have launched their own social enterprise selling sanitary products whose profits will go to disadvantaged women fighting period poverty around the world, ABC News reports.

    The products sold and distributed in Australia will raise money for One Girl — a Melbourne-based charity that educates and gives women and girls in Africa access to pads and tampons.

    Eloise Hall, 20, and Isobel Marshall, 21, created their not-for-profit online social enterprise called TABOO two-and-a-half years ago with little expectation, in between their studies.

    Their first products went up for sale at a launch in Adelaide last night.

    “We thought there’s such a market for pads and tampons in Australia and there’s such a need overseas for menstrual health care, so let’s sell products here and send our profits over there,” Ms Marshall said.

    The pair travelled interstate and overseas to find a suitable charity to donate its profits to.

    “We spent a lot of time researching what organisations exist that support women in menstrual health care and last year we travelled to Kenya and India to shadow some pre-existing organisations and see how they are sustainably tackling the issue,” Ms Hall said.

    “We were aware of how complicated menstrual healthcare is overseas and how much it actually disempowers women, but we also had this solution, which was to sell a product that was in high demand.”

    TABOO’s products are ethically sourced, made from pure cotton and manufactured using power from a Spanish hydroelectric plant.


    Adelaide women launch business TABOO helping fight period poverty in Africa and locally (ABC News)


    TABOO co-founders Isobel Marshall and Eloise Hall teaching at a rural school in Kenya. (Supplied)