More than one quarter (28%) of APAC business decision makers are now putting increasing investment in environmental, social and corporate governance (ESG) ahead of increasing market share (21%) or accelerating financial growth (20%), a new report has found, IT Brief Australia reports.
The research, from Cloudera, found workers believe as much as 50% of the data their business uses on a day-to-day basis should be focused on doing good for the communities it serves. This is a sentiment 54% of business decision makers agree with — a clear indication that profit and ESG are no longer mutually exclusive pursuits.
These findings are revealed in Cloudera’s Limitless: The Positive Power of AI Study, which surveyed 2,213 enterprise business decision makers — including 54% C-Suite representation — and 10,880 knowledge workers in the USA, EMEA, India and APAC. It shows that ESG is identified as a top priority for business leaders and those who fail to act for the good of communities put business growth and talent at huge risk.
The study also examines the shift in attitude towards AI, Machine Learning (ML) and Data Analytics across enterprise decision makers, including C-Suite, and knowledge workers. The data shows that all the pieces are in place for this to be the right moment for companies to accelerate their AI/ML strategy.
More than a quarter (29%) of business decision makers and knowledge workers believe that their company should be publicly supporting sustainable business practices. In addition, the vast majority of knowledge workers (88%) argue there is a need to use AI to deliver more sustainable business practices that benefit both their organisation and the communities it serves.
Artificial intelligence and reshaping business priorities for the environment (IT Brief Australia)