With nearly all of the discussion about supply chain disruption focusing on the financial implications, yoghurt company Chobani decided to take a different approach. Kim Berry looks at how Fruit for Good is making a difference, Food and Drink Business reports.
Chobani has long had a philosophy of being a purpose-led enterprise. Its latest product, a yoghurt called Fruit for Good, is an example of that in action.
The company is donating 100 per cent of profits from the yoghurt’s sale to Foodbank Australia. In a twist, it also inspired its supply chain partners to do the same, maximising the donation per unit.
And those partners have impressive credentials. Woolworths, a key retail partner; MPD/ADFC Milk, key dairy partner; Visy, shipping supplier; The Van Dyke Press, foil supplier; and PakPot, pot supplier.
To appreciate how a company can manifest this level of collaboration, it’s best to turn to its founder and global CEO Hamdi Ulukaya.
A passionate believer in the power of people and community, Hamdi has been named an eminent advocate by the United Nations Refugee Agency for his work with refugees. He has received the UN Foundation Global Leadership Award and been named one of Time’s 100 Most Influential People in the World for his charity work and business philosophy.
The company is steeped in the belief that business has the power to change lives and strengthen communities.
Chobani Australia head of supply chain Hamish McMicking says, “Fruit for Good shows the collective influence businesses can have to strengthen communities and livelihoods.
“We knew we were onto something special when suppliers and partners along our supply chain wanted to jump on board and support this collaboration with Foodbank Victoria.”
Fruit for Good is also the first project of its kind for Foodbank, with the food rescue agency working with Chobani to create the flavour.
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Chobani forges links in the chain (Food and Drink Business)
